This Privacy Policy outlines how Echo Atlas (referred to as “Echo Atlas”, “we”, “us”, or “our”) gathers, uses, and shares your personal information when you access our website, use our services, or make a purchase through echoatlasgear.com (the “Site”). It also applies to any communication you have with us regarding the Site or services we offer (collectively, the “Services”).
Echo Atlas operates as a trade name of Latitude Shift LLC, a Colorado-based limited liability company. Any reference to Echo Atlas in this document includes the operations and responsibilities of Latitude Shift LLC.
You can reach out to Echo Atlas or Latitude Shift LLC via email to support@echoatlasgear.com.
For the purposes of this Privacy Policy, the terms “you” and “your” refer to any individual who uses or interacts with our Services, whether as a customer, visitor, or otherwise.
Please take time to review this Privacy Policy thoroughly. By using our Services, you consent to the handling of your personal information as outlined below. If you do not accept these terms, we recommend that you refrain from using the Site or any related services. This policy explains what personal data we collect, how we use it, when we share it, and the choices you have.
Updates to This Policy
We may revise this Privacy Policy periodically to reflect changes in our practices, legal obligations, or business needs. When updates are made, we will publish the revised version on our Site, adjust the “Last Updated” date accordingly, and take other steps required by law.
How We Collect and Use Personal Information
To provide and improve our Services, Echo Atlas collects personal information about users from various sources. The types of data we gather—and how we use it—can vary depending on how you interact with our Site.
In general, we use your information to operate the Site, deliver customer support, process transactions, fulfill legal obligations, and protect the security and integrity of our systems. The sections below detail the categories of information we collect and the purposes for which we use them.
Types of Personal Information We Collect
Information You Provide Directly
When you engage with our Services, you may give us personal information such as:
- Contact information, including your name, email address, phone number, and mailing address
- Order and billing details, like shipping and billing addresses, order history, and payment confirmations
- Account login data, such as usernames, passwords, and any recovery or security details you use
- Customer support inquiries, including messages or attachments you send when reaching out to us
Certain features may not be available if you choose not to provide requested information.
Automatically Collected Data
We also gather some information automatically when you browse or use the Site. This “Usage Data” may include:
- Device type, browser type, and operating system
- IP address and general location information
- Activity on the Site, including pages viewed and interaction times
- Cookies, tracking pixels, and similar technologies used for analytics and performance
Cookies help us tailor your experience, remember your preferences, and analyze how visitors use the Site.
Information from Third Parties
We may receive personal information from external sources, such as:
- Ecommerce platforms that support our store operations (e.g., WooCommerce)
- Payment processors who handle transaction details like billing addresses and card data
- Marketing and analytics partners who assist us in understanding user behavior and ad performance
Any information we receive from other parties is handled in accordance with this Privacy Policy.
How We Use Personal Information
We use your personal data for several essential purposes:
- To fulfill orders and provide services, including processing payments, managing your account, sending order updates, and arranging shipping and returns
- To personalize your experience, including matching you with related Shopify services or product recommendations
- To conduct marketing, such as sending promotional emails or tailoring advertising based on your activity
- To improve security, detect misuse, and prevent fraud or other unauthorized activities
- To provide customer support and maintain quality, helping us resolve your questions and enhance the functionality of the Site
We encourage you to keep your account credentials secure and reach out to us at support@echoatlasgear.com if you believe your account may have been compromised.
Cookies and Tracking Technologies
Echo Atlas uses cookies and similar tools to help operate the website, understand visitor behavior, and improve your experience. Cookies are small files stored on your browser or device. We use them to remember your preferences, help you stay logged in, analyze traffic patterns, and support core features of our online store.
Because our storefront is powered by WordPress, WooCommerce, Stripe, and other third-party providers, some cookies are set by such providers to ensure the website functions properly. We may also allow third-party tools—such as ad platforms, analytics services, or marketing providers—to place cookies on your device when you use our Site. Some tracking technologies may be used to personalize ads or show promotions based on your behavior on our site and others. These technologies may help us tailor advertising to your interests or evaluate how visitors interact with the website.
Most web browsers accept cookies by default, but you can usually disable or block them through your browser settings. Disabling cookies may limit functionality or cause parts of the site to stop working correctly.
How We Share Personal Information
We may share personal information you provide to us with trusted third parties in limited circumstances, as described below.
We work with service providers, such as website hosts, payment processors, shipping companies, and customer support tools, to help us run Echo Atlas and deliver our products and services to you. These companies receive access only to the information necessary to perform their duties and are obligated to handle it in accordance with applicable privacy laws.
Marketing and analytics partners may also receive certain data to help us promote our products, measure advertising performance, or improve the way our Site works. These partners use the information based on their own privacy policies and may show you targeted ads across different websites.
We may also share your information with other companies within our ownership group, when legally required to do so (such as in response to subpoenas or regulatory requests), or during a business event like a merger, asset sale, or restructuring. Echo Atlas has shared limited categories of personal data, including contact information, order history, usage details, and general location (such as IP address-based region), with service providers and advertising partners for operational and marketing purposes.
We do not use or disclose sensitive personal data to build consumer profiles or infer traits without your explicit permission.
In some cases, we may have engaged in “selling” or “sharing” information as defined by certain state privacy laws, particularly in connection with marketing or advertising tools that use data like names, email addresses, shopping behavior, or online activity to personalize promotions or reach similar audiences.
Third-Party Websites and External Links
Our Site may contain links to other websites or services that are not operated or controlled by Echo Atlas. These links are provided for your convenience, but we are not responsible for the privacy practices or content of any third-party sites.
If you navigate to another website through a link on our Site, please review that site’s privacy policy before submitting any personal information. We do not endorse or make any guarantees about third-party platforms, even if they are linked from our Site. Any information you choose to share on external platforms, including social networks, forums, or apps, may be visible to others and used outside the scope of this policy.
Please exercise caution and use your discretion when interacting with content or tools that originate outside of echoatlasgear.com.
Children’s Privacy
Echo Atlas does not knowingly collect personal information from children under the age of 13 (or under 16 where required by applicable law). Our Services are intended for use by adults or individuals with legal capacity to enter into transactions.
If you are a parent or guardian and believe that your child has submitted personal information to us, please contact us at support@echoatlasgear.com so we can delete the information.
As of the effective date of this policy, we have no actual knowledge of having sold or shared personal data belonging to individuals under the age of 16, as defined under applicable privacy regulations.
Security and Data Retention
We take reasonable steps to safeguard your personal information and protect it from unauthorized access, loss, misuse, or alteration. However, no system can guarantee complete security, and we cannot ensure or warrant the security of any data transmitted to or from our Site.
Avoid sending sensitive information through unencrypted channels such as standard email. If you believe your account or data may be compromised, please notify us right away at support@echoatlasgear.com.
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including to meet legal obligations, resolve disputes, enforce agreements, or support business operations. The specific length of time we retain data depends on the type of information and how it’s used.
Your Rights and Choices
Depending on where you live, you may have legal rights regarding how your personal information is collected, used, and shared. These rights vary by jurisdiction but may include the following:
- Access and Disclosure: You may request to see what personal data we hold about you and how it has been used or shared.
- Deletion: You can ask us to delete the personal information we’ve collected about you, subject to certain legal exceptions.
- Correction: If you believe that any information we have is inaccurate, you may ask us to correct it.
- Data Portability: You may have the right to request a copy of your personal data in a structured, commonly used format, and to have it transferred to another service provider when feasible.
- Restriction or Objection: You may request that we limit how we use your data or object to specific uses, such as targeted advertising.
- Withdrawal of Consent: If we’re relying on your consent to use your information, you have the right to revoke that consent at any time.
- Appeal Rights: If we deny a request, you may have the right to appeal our decision.
You can make these requests by contacting us at support@echoatlasgear.com. We may ask you to verify your identity before responding. In certain cases, you may designate someone to act on your behalf (an authorized agent). If you do, we may require documentation showing their authority and may also request confirmation directly from you.
Exercising your rights will not result in any discriminatory treatment or denial of service, but some features or functions may be limited if you choose to restrict data usage.
You may also opt out of promotional emails by clicking the “unsubscribe” link in any marketing message. We may still send you transactional or account-related messages even if you unsubscribe from marketing communications.
Complaints
If you have concerns about how Echo Atlas handles your personal information, we encourage you to contact us at support@echoatlasgear.com. We will do our best to resolve the issue.
If you’re not satisfied with our response, and depending on your location, you may have the right to escalate the matter to a data protection authority or similar regulator. You may also have the option to appeal a denied privacy request directly with us.
International Users
Please be aware that if you access our Services from outside the United States, your data may be transferred to, processed, and stored in the U.S. or other countries where our service providers operate.
When personal data is transferred from the European Economic Area (EEA), the United Kingdom, or other jurisdictions with data transfer requirements, we use approved legal mechanisms such as Standard Contractual Clauses or equivalent safeguards recognized by the relevant authorities to protect your information.
By using the Site, you acknowledge that your data may be processed in jurisdictions that may have different data protection standards than those in your home country.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights under applicable privacy laws, you may reach us at:
Email: support@echoatlasgear.com
Mailing Address:
Latitude Shift LLC
9878 W Belleview Ave #5155
Denver, CO 80123
Note: This is a mailing address only. We do not operate a physical storefront.
Last Updated: July 25, 2025
